Wrongness

One of my favorite ideas in Kathryn Schulz’s classic book on wrongness is that being wrong feels exactly the same as being right, up until you discover you’ve been wrong. I am reminded of that constantly of late as people who’ve been wrong at every step are still listened to slavishly, whether the context is health, markets, performance, etc. Apparently Schulz’s idea applies just as well to consumers of wrongness as well.